ABC has turned the series of quirky Geico commercials featuring caveman characters into an actual half-hour comedy project, reports Variety.
"Cavemen" will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.
The project, from ABC TV Studio, is written by Joe Lawson, an advertising copywriter who was behind the "Caveman" ads -- as well as other Geico commercials like the cockney-speaking Geico gecko.
Great, a series of commercials that were played out and weird after the first two 15 second incarnations will be stretched out to 23 minutes of new material per week. Fish-out-of-water comedy ahoy!